Solo softdrink: The world’s largest message in a bottle

Say hello to the world’s largest message in a bottle. 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can guess where it will end up at
solo.no.

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